Ruuby is London's first digital beauty concierge, offering five star beauty services to private clients, corporates, hotel groups, and luxury concierge services. Calling on our network of over 600 professionally vetted, experienced beauty providers, we deliver consistently high-quality beauty services to our clients. Services can be booked at the home, office, or hotel, and we also cater to large events, weddings, and VIPs.
Campaign overview
Partnered with Ruuby to help them come up with a strategy to drive bookings through their website, iOS app and Andriod App.
I spearheaded the creation of captivating social media assets and animated posts for Ruuby Beauty, collaborating closely with the brand manager to bring the creative vision to life.
Developed outdoor creative with larger-than-life ads strategically positioned to showcase Ruuby's beauty range, turning heads and sparking admiration wherever they went.
My role
Ruuby has delivered amazing growth over the last few years, but had been shut for a period over lockdown due to restrictions. So, we devised a few different strategies of how we could deliver a boost to their bookings numbers through a test and learn style growth marketing approach.
Approach
Results
Reduced their CPA for new customers to their website through Adwords by 400%
Video Content for Social Activation
Crafted Instagram Campaigns Boosting Sales & Recognition
Ruuby Films and social posts
Crafted Visual Elegance with Edits & Motion Graphics.
