Special Edition Festive Pack Campaign

Elephant Atta is the nation's favorite atta, made from premium quality wheat that gives you soft and fluffy chapattis. The Elephant Atta Special Edition Pack Campaign is a limited-edition promotion. Each pack of Elephant Atta comes with easy-to-follow instructions on the back of the pack to create a beautiful lantern out of the pack once the contents are over. The paper lantern can be decorated and lit up, creating a beautiful and festive display.

The campaign targets South Asian and British Asian audiences who love to celebrate small moments with their families. It is a fun and sustainable way to reuse the pack and show your creativity. Create, decorate, and celebrate with Elephant Atta and make your home shine with paper lanterns!

My Role

Designed to celebrate the vibrant culture of South Asian and British Asian families, I conceptualized and created the limited-edition packaging for Elephant Atta. From print-ready artwork to eye-catching OOH formats, every element was crafted to inspire creativity and celebration. Let's light up homes with festive paper lanterns, bringing joy and color to every celebration.

Creative designer-Packing-Illustrator-video editing-motion graphics