Elephant Atta

Special Edition Pack Campaign

Elephant Atta is the nation's favorite atta, made from premium quality wheat that gives you soft and fluffy chapattis. The Elephant Atta Special Edition Pack Campaign is a limited-edition promotion. Each pack of Elephant Atta comes with easy-to-follow instructions on the back of the pack to create a beautiful lantern out of the pack once the contents are over. The paper lantern can be decorated and lit up, creating a beautiful and festive display.

Our mission

The campaign targets South Asian and British Asian audiences who love to celebrate small moments with their families. It is a fun and sustainable way to reuse the pack and show your creativity. Create, decorate, and celebrate with Elephant Atta and make your home shine with paper lanterns!

My Role

I was tasked with conceptualizing, designing, and developing the new packaging for the limited-edition promotional packs. I also developed and formatted the artworks for print, and OOH. As the designer and art director on this project, I brought the campaigns creative vision to life.