Approach:
Designed playful, animated text overlays with bold price callouts.
Used warm, inviting colour palette and upbeat transitions to match the celebratory theme.
Structured the video for Instagram and Facebook formats (15–20 seconds).
Results:
+38% higher engagement compared to average weekly posts
120k views across Instagram & Facebook within the first week
2.5k link clicks to the offers page
Positive audience sentiment in comments (“Great deals!”, “Perfect for Pancake Day
Tools:
Adobe After Effects, Photoshop
Role:
Concept, design, and motion graphics for a seasonal social media video post.
Goal:
Drive traffic to Poundstretcher’s seasonal offers by highlighting affordable pancake-making essentials (flour, syrup, frying pans, toppings).
Approach:
Created a sleek, animated explainer‑style video highlighting the brand’s USP
Used bold typography, smooth transitions, and kinetic text to emphasise speed and simplicity.
Designed adaptable versions for Instagram and Facebook
Incorporated brand colours and iconography to ensure consistency across platforms.
Results:
95k views across social platforms in the first two weeks
+20% increase in click‑through rate compared to previous campaigns
1.8k direct enquiries generated via campaign landing page
Strong positive feedback from audience
Goal:
Promote One Click Cars’ hassle‑free car buying service and drive traffic to their website’s “Browse Cars” section.
Tools:
Adobe After Effects and Photoshop